Thursday, 6 August 2015

From #ZMOT to MicroMoments. #Google have got it right.

There's probably less than a handful of organisations who really understand the online behaviours of people, globally. Google is obviously one of them. Thankfully, those analysts with their theoretical and assumptive 'customer journey' models are being exposed for what they are by real action based data and information.

The moments that drive our behaviour has been brilliantly portrayed in Google's Micro-Moments video. Behaviour is not always planned, neither does it follow a logical path. It's spontaneous, unpredictable even illogical and driven by real-life...not by mathematical trends or patterns.

Btw: If you're not familiar, this is ZMOT.
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