Anyway, one of the front running influence measurement tools (Klout) recalibrated their algorithm a few months ago. The vast majority of scores dropped, and the rumours on the grapevine, rightly or wrongly, were that the recalibration was because of Justin Bieber's continually perfect score of 100. So, there was a lot of discussion about everyone's score actually being relative to Justin....Justin, in fact, maybe perceived to be the epi-centre of the online influence universe.
I have nothing against this chap, apart from his music, and the fact that he is slowly infiltrating my home with random noise and his face appearing on a number of bedroom walls....however, after the conference and discussion yesterday I arrived home to find that a life size cardboard cut out of Justin Bieber had decided to move in on the same day. I'm hoping this is coincidence and not a prank from someone with a warped mind.
The Real Value of Online Influence Tools: The Figaro Conference, London 12th July 2012
View more PowerPoint from Karl Havard