Sunday, 29 January 2012

Bain: Putting #SocialMedia to Work.

A well researched article, in the context of the consumer journey. If it were to appear on the Antiques Roadshow, it would fetch a much higher value than a lot of the other such related documents floating around. Definitely worth the read and I've highlighted what I think are the most pertinent points. Bain Brief: Putting social media to work

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