Tuesday, 1 September 2009

Aviva - Case Study on Reputation Management

The dust has settled and all is calm. As promised to a number of people, please find the online analysis of the Aviva complaint letter featured in a previous post on this blog. The analysis has all the web statistics and process of how the complaint manifested itself; the awareness and levels of interest received; and how Aviva managed the complaint. I would hope for anyone within the digital marketing industry, interested in how the social web can be used for brand reputation management, this case study will provide some insight and be of value.

Please feel free to download the document.

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